Available now
One masterclass
$297one time · permanent access
Choose one of ten subjects for the skill you need next. Five include their matching books and Field Guides.
Browse the coursesThe 80/20 Institute · The PGOS Learning Series
Courses, books and workbooks to help you lead a more profitable business.
10 titles on sale now: ebooks, Field Guides and audio
Masterclasses are open now, from $297.
Try a free samplePricing
Prices in USD. Courses and bundles are one-time purchases; the Pass and team licenses are billed once a year. All sales are final.
Available now
$297one time · permanent access
Choose one of ten subjects for the skill you need next. Five include their matching books and Field Guides.
Browse the coursesAvailable now
$697one time · permanent access
Choose one of five focused bundles. Each includes three named masterclasses.
Compare the bundlesAvailable now
$1,497a year · founding rate $1,197 for the first 100 buyers
Every course, every book and Field Guide, and everything new this year.
See what’s includedAvailable now
From $4,997a year · 5, 10 or 25 named seats
Train your whole leadership team. One license, every course, every Field Guide.
Compare team licensesBy application
$15,000a year · by application · limited slots available
For CEOs who want to work with Bill directly. Monthly calls, four days in Sarasota, and the full library.
ApplyBooks, workbooks & audio
$10 per format
$18 Title Set: ebook + Field Guide · $25 with the audiobook
$49 Complete Digital Shelf
Shop books & workbooksApplicable tax is calculated at checkout. All sales are final. Reader credit for book owners →
Ten practical subjects
Start with one skill, connect the work with a three-course bundle, or take every course with the All-Access Pass. Every course page shows the lessons, running time, price and availability.
Find the few things that drive the results.
Individual class · one-time purchase · also in the All-Access Pass · $50 off for owners of the matching book
Explore this classConnect a clear direction to the work that delivers it.
Individual class · one-time purchase · also in the All-Access Pass · $50 off for owners of the matching book
Explore this classMake pricing a discipline your team can use.
Individual class · one-time purchase · also in the All-Access Pass · $50 off for owners of the matching book
Explore this classBring an 80/20 lens to purchasing and the supply base.
Individual class · one-time purchase · also in the All-Access Pass
Explore this classConnect sales, inventory, and operations planning.
Individual class · one-time purchase · also in the All-Access Pass
Explore this classFocus the sales effort on profitable growth.
Individual class · one-time purchase · also in the All-Access Pass · $50 off for owners of the matching book
Explore this classUnderstand acquisitions as part of the growth plan.
Individual class · one-time purchase · also in the All-Access Pass · $50 off for owners of the matching book
Explore this classBuild the people capabilities the business needs.
Individual class · one-time purchase · also in the All-Access Pass
Explore this classImprove the work and remove unproductive complexity.
Individual class · one-time purchase · also in the All-Access Pass
Explore this classMake safety part of the way the business operates.
Individual class · one-time purchase · also in the All-Access Pass
Explore this classClient experiences with Institute programs and colleagues’ perspectives on Bill Canady’s leadership.
Buying & access
Choose an available course or book, check its included contents, and follow the purchase link.
Course pages list the price and included materials. “Coming soon” means the offer cannot be purchased yet.
Available offers link to checkout. Keep the order email: that is the address you will use to access your purchase.
Go to My Learning, choose your courses or books, and sign in with your purchase email. Books, Field Guides and audiobooks are also available through your BookFunnel delivery email.
Already a Circle member? Open your existing courses. Need help with an order or sign-in? Contact us.
Books & workbooks · Available now
Digital editions are $10 per format, or $18 for a book with its Field Guide. Try a free chapter, workbook excerpt or audio sample.

Ebook + fillable Field Guide
A Fable About Turning a Business Around
Choose your formats$10 each
Ebook + fillable Field Guide
Build the Plan Your Board Will Sign — and Your Team Will Own
Choose your formats$10 each
Ebook + fillable Field Guide
How to Cascade the Plan, Run the Rhythm, and Deliver Your Number
Choose your formats$10 each
Ebook + fillable Field Guide
Stop Chasing Everyone. Sell Where the Money Is.
Choose your formats$10 each
Ebook + fillable Field Guide
The CEO Operating System
Choose your formats$10 each
Ebook + fillable Field Guide
A Plain-English Pricing System for CEOs and Their Teams
Choose your formats$10 each
Ebook + fillable Field Guide
How Middle-Market Owners Buy Right, Get Great Value, and Sell for More
Choose your formats$10 each
Ebook
The 80/20 Way to Find, Build, and Keep the People Who Grow a Business
Choose your formats$10 each
Ebook
The 80/20 Way to Buy Better, Spend Less, and Build Suppliers Who Make You Stronger
Choose your formats$10 each
Audiobook only
Take Command of Your Business in 100 Days
Get the audiobook$10 eachLEADERSHIP, GROWTH & BETTER DECISIONS
More of Bill’s books, published by Köehlerbooks and BenBella Books, including the Matt Holt imprint. Available titles and preorders can be purchased on Amazon.
Take Command of Your Business in 100 Days
A practical approach to focusing your business on the customers, products, and work that matter most.
How Visionaries, Prophets, and Operators Make Your Business Unstoppable
Bring Visionaries, Prophets, and Operators together to turn strategy into profitable growth.
Focus on What Matters, Accelerate Your Potential, and Achieve Extraordinary Success
Apply the 80/20 principle to your own priorities, potential, and performance.
How to Make Smart Decisions with Incomplete Information
Make thoughtful decisions and keep moving when the information is incomplete.
Questions, answered
Quick answers about courses, books, delivery and access. Still have a question? Ask our AI assistant. It answers from this catalog. Or email bill@the8020institute.com.
Start with The Art of Making Honey. It is a business fable that walks through the whole operating system, and Part Two hands you the method behind the story. Then choose the book or course for the part of the business you are working on, or ask our assistant to match one to your role.
$297 for one masterclass and $697 for a three-course bundle, each a one-time purchase with permanent access. The All-Access Pass is $1,497 a year for every course and book, with a founding rate of $1,197 for the first 100 buyers through 31 December 2026. All sales are final. Five courses and most bundles include ebooks and Field Guides, and every course page lists exactly what is included. Compare courses and the Pass.
Each masterclass is self-paced recorded training. After checkout, open it from My Learning under My courses and sign in with the email you used at checkout. Your order email also has an access link. Any books and Field Guides included with a course arrive by email through BookFunnel.
One year of every course, book, audiobook and Field Guide, including anything new released during your year. It is $1,497 a year; the founding rate is $1,197 for the first 100 buyers or through 31 December 2026, and renewal is $1,197. Video access ends 14 days after your year ends, and your books stay yours. See what is included.
Each format is $10: the ebook, the fillable Field Guide, or the audiobook where there is one. A book with its Field Guide is an $18 Title Set ($25 once the title has its audiobook too), and the Complete Digital Shelf is $49 for every digital edition on sale. Prices are in US dollars, tax is calculated at checkout, and all sales are final. See the Title Sets.
After checkout, BookFunnel emails you a download link. Read the ebook in the reading app you already use; the Field Guide is a fillable PDF. Audiobooks play in the BookFunnel app or your browser. Your purchases also stay in your BookFunnel library (opens in a new tab), which you can open from My Learning.
The companion workbook to a book: its instruments, worksheets and templates, ready to fill in with your team. The digital edition is a fillable PDF, $10 on its own or $18 with the ebook as a Title Set. Each Field Guide has its own page, linked from its book.
Yes. If you bought the book that comes with a course directly from Eighty20 Publishing, take $50 off that course within 30 days: $247 instead of $297. Use the reader checkout button on the course page with the email from your book order. Any Eighty20 digital edition also gives $150 off a first year of the All-Access Pass at the standard rate. Each credit is one use per customer and does not combine with other discounts. Matching books and terms.
The Art of Making Honey is on Amazon in paperback and hardcover, and its Field Guide is on Amazon in paperback. Print editions of the other Eighty20 titles are on the way, and each book page shows its print status. Ordering paperbacks directly from this site is coming soon.
Yes. Team All-Access gives each named seat the full Pass for a year: $4,997 for 5 seats, $7,997 for 10 and $14,997 for 25, with larger teams by quote. For team book orders and workshops, send the titles, formats, number of people and your date. Compare team licenses or plan a team order.
Yes, through COMMAND 50: a year-long working group for CEOs of middle-market companies, with the All-Access Pass, a monthly call with Bill and four working days in Sarasota, starting Q1 2027 at The Ritz-Carlton. It is $15,000 a year by application, with a $12,500 founding rate for the first 10 members. Limited slots available; you apply by booking a 30-minute call with Bill. About COMMAND 50.
First check that you signed in with the email on your order. If it is still missing, email bill@the8020institute.com with the title and your order number. Never send a password or a sign-in code. All sales are final; our Refund Policy (opens in a new tab) has the details.
Yes, a few business books a year by practitioners. Eighty20 is author-owned publishing: you fund the production and the launch, and you keep the rights and every dollar the book earns. Tell us about your book in five lines through the author inquiry, and we answer within two weeks.
Yes. Book a Discovery Call with Bill Canady about consulting, coaching, speaking or training for your team: 30, 45 or 60 minutes by Zoom, Teams or phone. Pick a time on Bill's calendar (opens Bill’s booking calendar). Authors start with the five-line author inquiry, and order questions go to bill@the8020institute.com.
AI assistant
I can help you choose a book or course, explain what is included, and sort out delivery and access.
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AI assistant. It answers from this site's catalog and can make mistakes, so check the price on the page before you buy. Questions go to Anthropic to answer and may be reviewed to improve the site. Please don't share personal or payment details. Prefer a person? Email bill@the8020institute.com.