The 80/20 Institute

The 80/20 Institute · The PGOS Learning Series

Practical courses.
Profitable growth.

Courses, books and workbooks to help you lead a more profitable business.

  • $3B+in shareholder value
  • 30+years leading companies
  • 1,000days from command to exit-ready

10 titles on sale now: ebooks, Field Guides and audio

Masterclasses are open now, from $297.

Try a free sample

Pricing

Five ways to learn.

Prices in USD. Courses and bundles are one-time purchases; the Pass and team licenses are billed once a year. All sales are final.

Available now

One masterclass

$297one time · permanent access

Choose one of ten subjects for the skill you need next. Five include their matching books and Field Guides.

Browse the courses

Available now

Three-course bundle

$697one time · permanent access

Choose one of five focused bundles. Each includes three named masterclasses.

Compare the bundles
Best value

Available now

All-Access Pass

$1,497a year · founding rate $1,197 for the first 100 buyers

Every course, every book and Field Guide, and everything new this year.

See what’s included

Available now

Team All-Access

From $4,997a year · 5, 10 or 25 named seats

Train your whole leadership team. One license, every course, every Field Guide.

Compare team licenses

By application

COMMAND 50

$15,000a year · by application · limited slots available

For CEOs who want to work with Bill directly. Monthly calls, four days in Sarasota, and the full library.

Apply

Books, workbooks & audio

$10 per format

$18 Title Set: ebook + Field Guide · $25 with the audiobook

$49 Complete Digital Shelf

Shop books & workbooks

Applicable tax is calculated at checkout. All sales are final. Reader credit for book owners →

Ten practical subjects

What do you need to improve?

Start with one skill, connect the work with a three-course bundle, or take every course with the All-Access Pass. Every course page shows the lessons, running time, price and availability.

07 / THE 80/20 INSTITUTE

M&A

Understand acquisitions as part of the growth plan.

$297 one time

Available now

Individual class · one-time purchase · also in the All-Access Pass · $50 off for owners of the matching book

Explore this class

From clients and colleagues

Client experiences with Institute programs and colleagues’ perspectives on Bill Canady’s leadership.

Buying & access

A clear next step.

Choose an available course or book, check its included contents, and follow the purchase link.

  1. 01

    Choose your course or book.

    Course pages list the price and included materials. “Coming soon” means the offer cannot be purchased yet.

  2. 02

    Use one email at checkout.

    Available offers link to checkout. Keep the order email: that is the address you will use to access your purchase.

  3. 03

    Open your learning.

    Go to My Learning, choose your courses or books, and sign in with your purchase email. Books, Field Guides and audiobooks are also available through your BookFunnel delivery email.

Already a Circle member? Open your existing courses. Need help with an order or sign-in? Contact us.

Books & workbooks · Available now

Read it. Work through it. Use it.

Digital editions are $10 per format, or $18 for a book with its Field Guide. Try a free chapter, workbook excerpt or audio sample.

LEADERSHIP, GROWTH & BETTER DECISIONS

Also by Bill Canady.

Explore the collection

More of Bill’s books, published by Köehlerbooks and BenBella Books, including the Matt Holt imprint. Available titles and preorders can be purchased on Amazon.

01Köehlerbooks
The 80/20 CEO — front cover

The 80/20 CEO

Take Command of Your Business in 100 Days

A practical approach to focusing your business on the customers, products, and work that matter most.

02Matt Holt Books
The Rule of Three — front cover

The Rule of Three

How Visionaries, Prophets, and Operators Make Your Business Unstoppable

Bring Visionaries, Prophets, and Operators together to turn strategy into profitable growth.

03Matt Holt Books
Earn the Right to Win — front cover

Earn the Right to Win

Focus on What Matters, Accelerate Your Potential, and Achieve Extraordinary Success

Apply the 80/20 principle to your own priorities, potential, and performance.

04BenBella Books
Ambiguity — front cover

Ambiguity

How to Make Smart Decisions with Incomplete Information

Make thoughtful decisions and keep moving when the information is incomplete.

Questions, answered

Before you buy.

Quick answers about courses, books, delivery and access. Still have a question? Ask our AI assistant. It answers from this catalog. Or email bill@the8020institute.com.

Where should I start?

Start with The Art of Making Honey. It is a business fable that walks through the whole operating system, and Part Two hands you the method behind the story. Then choose the book or course for the part of the business you are working on, or ask our assistant to match one to your role.

What do the courses cost?

$297 for one masterclass and $697 for a three-course bundle, each a one-time purchase with permanent access. The All-Access Pass is $1,497 a year for every course and book, with a founding rate of $1,197 for the first 100 buyers through 31 December 2026. All sales are final. Five courses and most bundles include ebooks and Field Guides, and every course page lists exactly what is included. Compare courses and the Pass.

How do the courses work?

Each masterclass is self-paced recorded training. After checkout, open it from My Learning under My courses and sign in with the email you used at checkout. Your order email also has an access link. Any books and Field Guides included with a course arrive by email through BookFunnel.

What is the All-Access Pass?

One year of every course, book, audiobook and Field Guide, including anything new released during your year. It is $1,497 a year; the founding rate is $1,197 for the first 100 buyers or through 31 December 2026, and renewal is $1,197. Video access ends 14 days after your year ends, and your books stay yours. See what is included.

What does a digital book cost?

Each format is $10: the ebook, the fillable Field Guide, or the audiobook where there is one. A book with its Field Guide is an $18 Title Set ($25 once the title has its audiobook too), and the Complete Digital Shelf is $49 for every digital edition on sale. Prices are in US dollars, tax is calculated at checkout, and all sales are final. See the Title Sets.

How do I get my ebook or Field Guide?

After checkout, BookFunnel emails you a download link. Read the ebook in the reading app you already use; the Field Guide is a fillable PDF. Audiobooks play in the BookFunnel app or your browser. Your purchases also stay in your BookFunnel library (opens in a new tab), which you can open from My Learning.

What is a Field Guide?

The companion workbook to a book: its instruments, worksheets and templates, ready to fill in with your team. The digital edition is a fillable PDF, $10 on its own or $18 with the ebook as a Title Set. Each Field Guide has its own page, linked from its book.

Is there a course credit for readers?

Yes. If you bought the book that comes with a course directly from Eighty20 Publishing, take $50 off that course within 30 days: $247 instead of $297. Use the reader checkout button on the course page with the email from your book order. Any Eighty20 digital edition also gives $150 off a first year of the All-Access Pass at the standard rate. Each credit is one use per customer and does not combine with other discounts. Matching books and terms.

Can I buy paperbacks or hardcovers?

The Art of Making Honey is on Amazon in paperback and hardcover, and its Field Guide is on Amazon in paperback. Print editions of the other Eighty20 titles are on the way, and each book page shows its print status. Ordering paperbacks directly from this site is coming soon.

Can I buy for my team?

Yes. Team All-Access gives each named seat the full Pass for a year: $4,997 for 5 seats, $7,997 for 10 and $14,997 for 25, with larger teams by quote. For team book orders and workshops, send the titles, formats, number of people and your date. Compare team licenses or plan a team order.

Can I work with Bill directly?

Yes, through COMMAND 50: a year-long working group for CEOs of middle-market companies, with the All-Access Pass, a monthly call with Bill and four working days in Sarasota, starting Q1 2027 at The Ritz-Carlton. It is $15,000 a year by application, with a $12,500 founding rate for the first 10 members. Limited slots available; you apply by booking a 30-minute call with Bill. About COMMAND 50.

Something is missing from my order. What do I do?

First check that you signed in with the email on your order. If it is still missing, email bill@the8020institute.com with the title and your order number. Never send a password or a sign-in code. All sales are final; our Refund Policy (opens in a new tab) has the details.

Do you publish other authors?

Yes, a few business books a year by practitioners. Eighty20 is author-owned publishing: you fund the production and the launch, and you keep the rights and every dollar the book earns. Tell us about your book in five lines through the author inquiry, and we answer within two weeks.

Can I book a call with Bill?

Yes. Book a Discovery Call with Bill Canady about consulting, coaching, speaking or training for your team: 30, 45 or 60 minutes by Zoom, Teams or phone. Pick a time on Bill's calendar (opens Bill’s booking calendar). Authors start with the five-line author inquiry, and order questions go to bill@the8020institute.com.