The 80/20 Institute

The 80/20 Institute · PGOS Learning Series

Find your next skill.

Ten self-paced masterclasses. Five focused bundles. One All-Access Pass for every course and book. Choose the learning that fits the work in front of you.

Browse courses Compare prices

Courses and bundles are one-time purchases; the All-Access Pass is billed once a year.

$297 one course$697 three courses$1,197 all ten, a year

Pricing

Five ways to learn.

Prices in USD. Courses and bundles are one-time purchases; the Pass and team licenses are billed once a year. All sales are final.

Available now

One masterclass

$297one time · permanent access

Choose one of ten subjects for the skill you need next. Five include their matching books and Field Guides.

Browse the courses

Available now

Three-course bundle

$697one time · permanent access

Choose one of five focused bundles. Each includes three named masterclasses.

Compare the bundles
Best value

Available now

All-Access Pass

$1,497a year · founding rate $1,197 for the first 100 buyers

Every course, every book and Field Guide, and everything new this year.

See what’s included

Available now

Team All-Access

From $4,997a year · 5, 10 or 25 named seats

Train your whole leadership team. One license, every course, every Field Guide.

Compare team licenses

By application

COMMAND 50

$15,000a year · by application · limited slots available

For CEOs who want to work with Bill directly. Monthly calls, four days in Sarasota, and the full library.

Apply

Books, workbooks & audio

$10 per format

$18 Title Set: ebook + Field Guide · $25 with the audiobook

$49 Complete Digital Shelf

Shop books & workbooks

Applicable tax is calculated at checkout. All sales are final. Reader credit for book owners →

The masterclasses

Individual courses.

Each course is $297, paid once, with permanent access. Open a course to see its lessons, running time and what is included.

07 / THE 80/20 INSTITUTE

M&A

Understand acquisitions as part of the growth plan.

$297 one time

Available now

Individual class · one-time purchase · also in the All-Access Pass · $50 off for owners of the matching book

Explore this class

Read or write a review

Learn across subjects

Three-course bundles.

Five fixed bundles of three masterclasses. Each is a one-time digital offer with permanent access. All five bundles are available now.

Available now

PGOS CEO Essentials — 3 Masterclasses

$697 one time

Included digital reading

Books and Field Guides from Eighty20 Publishing.

  • The Art of Making Honey — EPUB ebook
  • The Art of Making Honey — The Field Guide — fillable PDF Field Guide
  • The Strategy Management Process — EPUB ebook
  • The Strategy Management Process — The Field Guide — fillable PDF Field Guide
  • The Strategy Deployment Process — EPUB ebook
  • The Strategy Deployment Process — The Field Guide — fillable PDF Field Guide

Forthcoming publications and coached programs are separate.

Get the bundle · $697 ↗

Read or write a review

Available now

PGOS Commercial Growth — 3 Masterclasses

$697 one time

Included digital reading

Books and Field Guides from Eighty20 Publishing.

  • The Art of Making Honey — EPUB ebook
  • The Art of Making Honey — The Field Guide — fillable PDF Field Guide
  • The 80/20 Salesman — EPUB ebook
  • The 80/20 Salesman — The Field Guide — fillable PDF Field Guide
  • Get Paid — EPUB ebook
  • Get Paid — The Field Guide — fillable PDF Field Guide

Forthcoming publications and coached programs are separate.

Get the bundle · $697 ↗

Read or write a review

Available now

PGOS Acquisition and Integration — 3 Masterclasses

$697 one time

Included digital reading

Books and Field Guides from Eighty20 Publishing.

  • The Strategy Management Process — EPUB ebook
  • The Strategy Management Process — The Field Guide — fillable PDF Field Guide
  • The Strategy Deployment Process — EPUB ebook
  • The Strategy Deployment Process — The Field Guide — fillable PDF Field Guide
  • The Owner’s Edge — EPUB ebook
  • The Owner’s Edge — The Field Guide — fillable PDF Field Guide

Forthcoming publications and coached programs are separate.

Get the bundle · $697 ↗

Read or write a review

Available now

PGOS People and Execution — 3 Masterclasses

$697 one time

Included digital reading

Books and Field Guides from Eighty20 Publishing.

  • The Strategy Management Process — EPUB ebook
  • The Strategy Management Process — The Field Guide — fillable PDF Field Guide
  • The Strategy Deployment Process — EPUB ebook
  • The Strategy Deployment Process — The Field Guide — fillable PDF Field Guide

Forthcoming publications and coached programs are separate.

Get the bundle · $697 ↗

Read or write a review

All-Access Pass · Best value

Every course. Every book. Everything new this year.

One year of unlimited access to all of Bill Canady’s masterclasses, books, audiobooks and Field Guides, including anything released during your year.

What you get

  • All ten masterclasses, about 16 hours of recorded video.
  • Every Eighty20 ebook, fillable Field Guide and audiobook on sale today, delivered by BookFunnel. You keep every download.
  • New courses and books released during your paid year, added as they open.
  • The 80/20 Institute Community, for members to ask questions and share results.

Billing and access

  • Billed once for 12 months. No monthly plan.
  • Founding rate: $1,197 for the first 100 buyers or through 31 December 2026, whichever comes first. It does not combine with the reader credit.
  • Renew before your year ends to keep the $1,197 renewal rate. A lapsed Pass rejoins at the list price.
  • Video access ends 14 days after your year ends. Your books and Field Guides stay yours.

Bought a single course or a bundle in the last 90 days? We credit 100% of what you paid toward the All-Access Pass. Email us for your upgrade code. bill@the8020institute.com

Team All-Access

Train your whole leadership team.

One license, every course, every Field Guide. From $4,997 a year.

  • Each named seat gets the full individual All-Access Pass for 12 months.
  • No shared logins. Seats can be reassigned.
  • After checkout, send each seat’s name and email address and we enroll them.
  • No live time with Bill is included.
  • More than 25 seats: ask us for a quote.

From clients and colleagues

Client experiences with Institute programs and colleagues’ perspectives on Bill Canady’s leadership.

Read these reviews on Senja

Explore reviews and testimonials

Buying & access

A clear next step.

Choose an available course or book, check its included contents, and follow the purchase link.

  1. 01

    Choose your course or book.

    Course pages list the price and included materials. “Coming soon” means the offer cannot be purchased yet.

  2. 02

    Use one email at checkout.

    Available offers link to checkout. Keep the order email: that is the address you will use to access your purchase.

  3. 03

    Open your learning.

    Go to My Learning, choose your courses or books, and sign in with your purchase email. Books, Field Guides and audiobooks are also available through your BookFunnel delivery email.

Already a Circle member? Open your existing courses. Need help with an order or sign-in? Contact us.

From your bookshelf to your business

Own the book? Take $50 off the course.

Own the book that comes with a course? Take $50 off that course, or $150 off your first year of the All-Access Pass. The reader checkout button on each eligible course page applies the credit for you.

  • Each course credit matches the book included with that course: The Art of Making Honey for 80/20, The Strategy Management Process or The Strategy Deployment Process for Strategy, Get Paid for Pricing, The 80/20 Salesman for Sales Excellence and The Owner’s Edge for M&A. Any Eighty20 digital edition qualifies for the Pass credit.
  • Buy the ebook or Field Guide directly from Eighty20 Publishing, then use the credit within 30 days, with the same email at checkout. Books sent in our giveaways count when they went to that email.
  • Each credit can be used once per customer: $50 off one course, or $150 off the first year of the All-Access Pass at the standard rate.
  • Does not apply to course bundles, team licenses or COMMAND 50, and does not combine with the founding Pass rate or any other discount.
  • Buying a book does not enroll you in a course or start a subscription.

Courses with a reader credit: 80/20, Strategy, Pricing, Sales Excellence and M&A.

Before you enroll

Clear choices.
Clear terms.

Are the courses included with the books?

The 80/20 Institute provides the training; Eighty20 Publishing is the book imprint. Buying a book does not include a course. Some course offers include named digital books and Field Guides, and the All-Access Pass includes every book and Field Guide on sale. Each class, bundle and the Pass lists its contents.

Can I preview the books first?

Yes. Read a chapter, try a workbook excerpt, or listen to the audiobook sample without joining an email list. Explore free samples.

Does buying a book start a subscription?

No. Buying a book does not enroll you in a course or start a subscription. Courses and bundles are one-time purchases. The All-Access Pass is the annual option: it is billed once for 12 months and does not renew on its own.

Can I move up from a course to the Pass?

Bought a single course or a bundle in the last 90 days? We credit 100% of what you paid toward the All-Access Pass. Email us for your upgrade code. A Pass paid in the previous 12 months counts in full toward COMMAND 50.

Can my whole team train together?

Yes. Team All-Access gives each named seat the full Pass, from $4,997 a year for five seats. Compare team licenses, or ask about a larger team.

Can I work with Bill directly?

COMMAND 50 is a year-long working group for middle-market CEOs: monthly calls with Bill, four days in Sarasota and the full library, at $15,000 a year by application. About COMMAND 50.