The book
The 80/20 Marketer
Stop Marketing to Everyone. Win the Customers Who Make You Money.
Aim small. Say one thing. Spend where it pays.
Eighty20 Publishing · The Field Guide
The 80/20 MarketerThe Field Guide
Fillable PDF availablePrint forthcoming · December 22, 2026 · Coil availability pending
All 48 worksheets from The 80/20 Marketer, each with a completed Keelson Coatings example. Made for a team to write on together, in print or as a fillable PDF.
Buy the Field Guide
Prices in USD; tax calculated at checkout. Digital editions arrive by email from BookFunnel. All sales are final.
- Preview the Field Guide: Chapter 1: Marketing to Everyone, including worksheets and completed examples. (PDF)
- About the book
- Team and bulk orders
Available digitally · October 17, 2026.
Read it, then work it
The book makes the case.
The Field Guide does the work.
The 80/20 Marketer keeps the narrative and the method. The Field Guide holds the working paper: the instruments, worksheets and exercises, ready to fill in for your own business.
Letter-size and built to be written in: a fillable PDF, plus paperback and coil-bound print editions.
Editions
Formats and ISBNs
- Paperback, letterRetail list: US $29.99 · CA $39.99Print forthcoming · December 22, 2026ISBN 9798908160254
- Fillable PDFDirect download: US $10 · Retail list: CA $26.99Available digitally · October 17, 2026ISBN 9798908160278
- Coil-bound, letterRetail list: US $39.99 · CA $52.99Availability pendingISBN 9798908160261
For teams
Work it together.
Each person who fills in the Field Guide needs their own copy. For a leadership team, a cohort or a portfolio, ask about team and bulk orders.