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The 80/20 Institute
Coin Operated · The Field Guide — front cover
Coin Operated — front cover

Eighty20 Publishing · Business / Human Resources & Personnel Management

Compensation

Coin Operated

The 80/20 Way to Build and Pay a Team That Grows EBITDA

Digital editions availableFifteenth on the shelf

The pay plan always tells the truth.

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Prices in USD; tax calculated at checkout. BookFunnel emails access to the edition or bundle you buy after checkout. Audiobook orders include a downloadable visual companion PDF. Listen in the BookFunnel app or your browser. The complete fillable Field Guide is sold separately unless included in your bundle. All sales are final.

Ebook and fillable Field Guide released . Print forthcoming · January 12, 2027.

About the book

About Coin Operated

Most middle-market companies run pay plans nobody can fully explain. The salespeople are paid on revenue, the leaders on a scorecard of ten measures, and side letters pile up under both, while the owner values the company on EBITDA. People do what the plan pays for, so whatever the strategy says, the pay plan is the strategy they run.

Coin Operated applies 80/20 thinking to the team and its pay. Read every plan as it actually pays. Put the owner’s number at the top of every leader’s plan and give each lever of the bridge to EBITDA one owner. Build the sales team against the customers worth keeping and pay it on the gross margin it controls. Pay the few seats that move the number at the top of the market, lock the leaders to the number with a cash gate, and give real equity to the people who will deliver the gain.

The book follows Halvorsen Caster & Wheel, an invented company of 540 people, for a thousand days: from seven plans and 61 exceptions to eight one-page plans, and from $18.5 million of EBITDA to the Board’s $28 million. Your team does the work in Coin Operated · The Field Guide.

Readers on Bill’s books

What readers say about Bill’s books.

Selected Amazon reviews of The 80/20 CEO, From Panic to Profit and The Rule of Three.

  • 5 out of 5 stars

    “What Mr. Canady has done here is curate a business system of complementary processes that make a material impact on business performance. If you are looking for a way to pull your business together and get your teams focused on the few things that truly matter, start here.”

    MJMVerified Amazon purchase · The 80/20 CEO

    Read the full review
  • 5 out of 5 stars

    “This book is part of the few business books that have changed my life. Even though the 80/20 principles are simple, implementing 80/20 can be challenging, but Bill shares how he did it multiple times, the obstacles he faced, and how to make the changes stick.”

    Denis Ethier (ThriveMate)Verified Amazon purchase · From Panic to Profit

    Read the full review
  • 4 out of 5 stars

    “Bill Canady does not treat leadership as a collection of motivational slogans. Instead, he presents a practical framework for understanding why some organizations execute well while others struggle.”

    EstebanAmazon review · The Rule of Three

    See it on Amazon

Amazon reviews, shown with each reviewer’s Amazon name.

Book → Workbook → Audiobook → Video course

Build your learning, one step at a time.

Already have the book? Start with the workbook or explore the related training. Choose only what you need; unfinished editions are marked Coming soon.

  1. 01 / READ

    Book

    Read the method.

    The complete ebook in EPUB format for your reading app, delivered by BookFunnel after checkout. The fillable Field Guide is sold separately.

    $10 USD

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    Read a sample (PDF)

    Chapter 1: Coin Operated.

  2. 02 / APPLY

    Workbook

    Put it to work.

    The complete 36-worksheet fillable Field Guide: 144 pages with 1,906 fillable fields, and Halvorsen Caster & Wheel’s version filled in beside every blank. Delivered by BookFunnel after checkout.

    $10 USD

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    Preview workbook (PDF)

    Chapter 1: Coin Operated, including worksheets and completed examples.

  3. 03 / LISTEN

    Audiobook

    Listen on the move.

    6h 29m 48s, narrated using a digital replica of Bill Canady’s voice. Includes a separate 46-page visual companion with all 31 figures, the reading plan and worksheet map, Put It to Work, The Instruments and Continue the Work. The complete 36-worksheet fillable Field Guide is sold separately.

    Coin Operated — audiobook cover

    $10 USD

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    Listen to sample (4:43)

    An excerpt from Chapter One: Coin Operated, narrated using a digital replica of Bill Canady’s voice.

    Chapter One sample · A digital replica of Bill Canady’s voice.

  4. 04 / WATCH

    Video course

    Learn it step by step.

    Explore the related self-paced training. Each course lists its lessons and included materials.

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Title Set · buy together and save

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Available digital books, workbooks and audio are delivered through BookFunnel after purchase. Title Set savings do not include video courses. Each course lists the reading included with it. Prices are in USD; applicable tax is calculated at checkout. All sales are final.

Book resources: Audiobook visual companion (46-page PDF).

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Tell other owners and executives what worked. Choose Write a review, pick your stars and share your experience of Coin Operated — Ebook (EPUB).

Bought another edition? Review the Field Guide, Audiobook or Title Set.

Where it fits · PGOS

05 People

Build the team, develop talent and align incentives.

“Who runs the system, and how do they decide?” Every day

How to use it

Start with the pay audit: read every plan and every exception as it actually pays before you change one. Put the owner’s number at the top of every leader’s plan, pay the sales team on the gross margin it controls and pay the few seats that move the number at the top of the market. Work the Field Guide’s thirty-six worksheets with the CEO, the CFO and the head of sales.

Read it with The Rule of Three · Earn the Right to Win · Something to Prove

See People in the PGOS map

Editions

Formats and ISBNs

  • PaperbackRetail list: US $19.99 · CA $26.99Print forthcoming · January 12, 2027ISBN 9798908161305
  • EbookDirect download: US $10 · Retail list: CA $16.99Available digitally · October 26, 2026ISBN 9798908161336
  • Hardcover, caseboundRetail list: US $30.00 · CA $39.99Print forthcoming · January 12, 2027ISBN 9798908161312
  • Hardcover, dust jacketRetail list: US $30.00 · CA $39.99Availability pendingISBN 9798908161329
  • AudiobookDirect download: US $10 · Retail list: CA $26.99ISBN 9798908161343

Available to the trade through IngramSpark and to readers through Amazon and your bookseller when published. Wholesale and bulk terms.

The companion

The Field Guide

Coin Operated · The Field Guide — front cover

Coin Operated · The Field Guide

Fillable PDF available

Thirty-six worksheets, one instrument to a page, with Halvorsen’s version filled in beside every blank: the pay audit, the Quads with people cost, the bridge, the coverage map, the one-page plan, the bonus curve and cash gate, the grant table and the board’s pay page. The 144-page PDF has 1,906 fillable fields.

  • Paperback, letterRetail list: US $29.99 · CA $39.99Print forthcoming · January 12, 2027ISBN 9798908161350
  • Fillable PDFDirect download: US $10 · Retail list: CA $26.99Available digitally · October 26, 2026ISBN 9798908161374
  • Coil-bound, letterRetail list: US $39.99 · CA $52.99Availability pendingISBN 9798908161367

Letter-size, built to be written in. Print and fillable PDF. The book keeps the narrative; the guide holds the working paper.

See the Field Guide

The author

Bill Canady

Bill Canady runs two billion-dollar-plus companies — one at $1.1 billion and one at $1.5 billion — as Chairman and CEO of Arrowhead Engineered Products and Chairman of OTC Industrial Technologies. Across global industrial markets he has delivered over $3 billion in shareholder value. A U.S. Navy veteran with an MBA from the University of Chicago Booth School of Business, he created the Profitable Growth Operating System (PGOS). He is the author of The 80/20 CEO, The Rule of Three, and other books in the Eighty20 library.

Bill Canady

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You can't control the market. Five levers are yours. Everyone who registers gets the replay and a one-page bridge worksheet from the book.Five levers you control. Replay + one-page bridge worksheet for every registrant.