Eighty20 Publishing · Business / Pricing
Get Paid
A Plain-English Pricing System for CEOs and Their Teams
Digital editions availableSixth on the shelf
Most companies are underpaid for work they already do. Ten steps, run by one price owner, find the money between the price you quote and the price you keep, and keep it.
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Ebook and fillable Field Guide released . Print forthcoming · November 3, 2026.
About the book
About Get Paid
Most companies are underpaid for work they already do.
They have a price list, a discount schedule and a sales team that knows which customers push hardest. What they lack is a method somebody owns. So money leaks between the price you quote and the price you keep, one discount, rebate, freight allowance and payment term at a time.
Get Paid is the method. Ten steps, run in order by one price owner and a small pricing council:
Own the price. Name one person who owns it, with a council, an interim rule and a number in dollars.
Find it. Pull the invoices, walk the waterfall from list to pocket price, draw the corridor, sort the book and set the targets.
Fix it. Read the market against the customer's alternative, and build a price book with written rules and an end date on every exception.
Take it. Size the moves, commit the number to the Board, prepare the team and make the calls.
Keep it. Hold the line with an exception ledger and realization audits, and run the pricing year in the same month every year.
The arithmetic is in plain English. A fictional company, Millrace Water Systems, runs every step in front of you, with the dates and the numbers shown. The book also covers pricing the service you sell, moving prices when costs won't wait, and letting the machine do the arithmetic while people keep the decisions.
The book behind the pricing program of The 80/20 Institute. Your team does the work in Get Paid · The Field Guide.
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- 01 / READ
Book
Read the method.
The complete ebook for your reading app.
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Buy the ebook - 02 / APPLY
Workbook
Put it to work.
The fillable Field Guide, with exercises and tools to apply the book.
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Buy the workbook - 03 / LISTEN
Audiobook
Listen on the move.
Narrated using Bill Canady’s digitally recreated voice. Includes a separate visual companion PDF; the paid fillable Field Guide is sold separately.
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Buy the audiobook - 04 / WATCH
Video course
Learn it step by step.
Explore the related self-paced training. Each course lists its lessons and included materials.
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Where it fits · PGOS
02 Profit
Find where the money comes from. Remove what starves it.
“Where do the cash and the focus come from?” Days 101–365
How to use it
Connect the price you quote with the price you keep. Work through the ten steps with one price owner, using your own invoices and the completed examples in the Field Guide.
Read it with Earn the Right to Grow · The 80/20 Company · Cost Is a Choice
See Profit in the PGOS mapEditions
Formats and ISBNs
- PaperbackRetail list: US $19.99 · CA $26.99Print forthcoming · November 3, 2026ISBN 9798953021401
- EbookDirect download: US $10 · Retail list: CA $16.99Available digitally · October 12, 2026ISBN 9798953021432
- Hardcover, caseboundRetail list: US $30.00 · CA $39.99Print forthcoming · November 3, 2026ISBN 9798953021418
- Hardcover, dust jacketRetail list: US $30.00 · CA $39.99Print forthcoming · November 3, 2026ISBN 9798953021425
- AudiobookDirect download: US $10ISBN 9798953021449
Available to the trade through IngramSpark and to readers through Amazon and your bookseller when published. Wholesale and bulk terms.
The companion
The Field Guide
Get Paid · The Field Guide
Fillable PDF available
Thirty-nine worksheets turn the ten steps into work your team does with its own invoices, beside Millrace Water Systems' completed version of every page.
- Paperback, letterRetail list: US $29.99 · CA $39.99Print forthcoming · November 3, 2026ISBN 9798953021456
- Fillable PDFDirect download: US $10Available digitally · October 12, 2026ISBN 9798953021470
Letter-size, built to be written in. Print and fillable PDF. The book keeps the narrative; the guide holds the working paper.
The author
Bill Canady
Bill Canady is Chairman and CEO of Arrowhead Engineered Products, Chairman of OTC Industrial Technologies, and the Founder & CEO of The 80/20 Institute. A U.S. Navy veteran with an MBA from the University of Chicago Booth School of Business, he created the Profitable Growth Operating System (PGOS) and has driven more than $3 billion in shareholder value across global industrial markets. He is the author of several bestselling books, including The 80/20 CEO and The Rule of Three.
