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The Strategy Deployment Process · The Field Guide — front cover
The Strategy Deployment Process — front cover

Eighty20 Publishing · Business / Operations

Strategy Execution

The Strategy Deployment Process

How to Cascade the Plan, Run the Rhythm, and Deliver Your Number

Digital editions availableFourth on the shelf

The Strategy Management Process builds the plan. The Strategy Deployment Process delivers it.

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Prices in USD; tax calculated at checkout. BookFunnel emails access to the edition or bundle you buy after checkout. Audiobook orders include a downloadable visual companion PDF. Listen in the BookFunnel app or your browser. The complete fillable Field Guide is sold separately unless included in your bundle. All sales are final.

Ebook and fillable Field Guide released . Paperback, casebound hardcover and Field Guide paperback available on Amazon · Dust-jacket and coil editions pending.

About the book

About The Strategy Deployment Process

The plan was signed in December. By June nobody could say which initiative was red.

That is the lost year, and most companies have one — a good plan, a board that approved it, and no rhythm underneath it to turn the signature into the number. The Strategy Deployment Process is the rhythm: policy deployment stripped to what a CEO with a number to hit actually needs. Cascade the plan one level, with the boards below. Run the month in sixty minutes, on the third Wednesday, with a pre-read nobody skips. Put a bowler on every initiative, a countermeasure within five days of a red, and a quarterly review that says hold, adjust or kill out loud.

The book runs on one company — Tamarack Cold Systems, three plants and a parts-and-service business, $190 million, a board that wants $34 million of EBITDA in three years — from the day the new CEO inherits the lost year to the day the number lands.

And the idea underneath it: a year gives you eleven chances to catch a miss before it becomes the number. Most CEOs use none of them.

Readers on Bill’s books

What readers say about Bill’s books.

Selected Amazon reviews of The 80/20 CEO, From Panic to Profit and The Rule of Three.

  • 5 out of 5 stars

    “What Mr. Canady has done here is curate a business system of complementary processes that make a material impact on business performance. If you are looking for a way to pull your business together and get your teams focused on the few things that truly matter, start here.”

    MJMVerified Amazon purchase · The 80/20 CEO

    Read the full review
  • 5 out of 5 stars

    “This book is part of the few business books that have changed my life. Even though the 80/20 principles are simple, implementing 80/20 can be challenging, but Bill shares how he did it multiple times, the obstacles he faced, and how to make the changes stick.”

    Denis Ethier (ThriveMate)Verified Amazon purchase · From Panic to Profit

    Read the full review
  • 4 out of 5 stars

    “Bill Canady does not treat leadership as a collection of motivational slogans. Instead, he presents a practical framework for understanding why some organizations execute well while others struggle.”

    EstebanAmazon review · The Rule of Three

    See it on Amazon

Amazon reviews, shown with each reviewer’s Amazon name.

Book → Workbook → Audiobook → Video course

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Already have the book? Start with the workbook or explore the related training. Choose only what you need; unfinished editions are marked Coming soon.

  1. 01 / READ

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    Chapter 1: The Execution Gap

  2. 02 / APPLY

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    The fillable Field Guide, with exercises and tools to apply the book.

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  3. 03 / LISTEN

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    Narrated using Bill Canady’s digitally recreated voice. Includes a separate visual companion PDF; the paid fillable Field Guide is sold separately.

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  4. 04 / WATCH

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    Explore the related self-paced training. Each course lists its lessons and included materials.

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Title Set · buy together and save

Ebook + workbook + audiobook

$25 instead of $30 individually.

Buy the Title Set · $25

All four formats · one checkout

Everything

The Strategy video course, with the ebook, fillable Field Guide and audiobook included.

  • The Strategy Deployment Process — ebook
  • The Strategy Deployment Process — fillable Field Guide
  • The Strategy Deployment Process — audiobook
  • Strategy video course

Also included: The Strategy Management Process — ebook, Field Guide and audiobook.

Bought this book from Eighty20 Publishing? It counts toward the Strategy course: $10 off for one edition, $25 with its Title Set, within 30 days. Reader credit and terms →

Available digital books, workbooks and audio are delivered through BookFunnel after purchase. Title Set savings do not include video courses. Each course lists the reading included with it. Prices are in USD; applicable tax is calculated at checkout. All sales are final.

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Ebook reviews

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Tell other owners and executives what worked. Choose Write a review, pick your stars and share your experience of The Strategy Deployment Process — Ebook (EPUB).

Bought another edition? Review the Field Guide, Audiobook or Title Set.

Where it fits · PGOS

03 Strategy

Build the plan, align operations and deliver it.

“What is the plan, and how does it become the number?” Every year

How to use it

Start the day the plan is signed. Cascade it one level with the X-Matrix. Run the month in sixty minutes on the third Wednesday, with a pre-read nobody skips. Put a bowler on every initiative, a countermeasure within five days of a red, and a quarterly review that says hold, adjust or kill — out loud.

Read it with The Strategy Management Process · Ambiguity — The Strategy Management Process builds the plan. The Strategy Deployment Process delivers it.

See Strategy in the PGOS map

Editions

Formats and ISBNs

  • PaperbackRetail list: US $19.99 · CA $26.99Available on AmazonISBN 979-8-953021-20-3
  • EbookDirect download: US $10 · Retail list: CA $16.99Available digitally · October 5, 2026ISBN 979-8-953021-23-4
  • Hardcover, caseboundRetail list: US $30.00 · CA $39.99Available on AmazonISBN 979-8-953021-21-0
  • Hardcover, dust jacketRetail list: US $30.00 · CA $39.99Availability pendingISBN 979-8-953021-22-7
  • AudiobookDirect download: US $10ISBN 9798953021241

Available to the trade through IngramSpark and to readers through Amazon and your bookseller when published. Wholesale and bulk terms.

The companion

The Field Guide

The Strategy Deployment Process · The Field Guide — front cover

The Strategy Deployment Process · The Field Guide

Fillable PDF available

The X-Matrix, the bowlers, the monthly review master — the instruments that carry a signature to a number.

  • Paperback, letterRetail list: US $29.99 · CA $39.99Available on AmazonISBN 979-8-953021-25-8
  • Coil-bound, letterRetail list: US $39.99 · CA $52.99Availability pendingISBN 979-8-953021-26-5
  • Fillable PDFDirect download: US $10 · Retail list: CA $26.99Available digitally · October 5, 2026ISBN 979-8-953021-27-2

Letter-size, built to be written in. Print and fillable PDF. The book keeps the narrative; the guide holds the working paper.

See the Field Guide

The author

Bill Canady

Bill Canady runs two billion-dollar-plus companies — one at $1.1 billion and one at $1.5 billion — as Chairman and CEO of Arrowhead Engineered Products and Chairman of OTC Industrial Technologies. Across global industrial markets he has delivered over $3 billion in shareholder value. A U.S. Navy veteran with an MBA from the University of Chicago Booth School of Business, he created the Profitable Growth Operating System (PGOS). He is the author of The 80/20 CEO, The Rule of Three, and other books in the Eighty20 library.

Bill Canady

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