
Available digital editions
The 80/20 Salesman
Stop Chasing Everyone. Sell Where the Money Is.
- Ebook$10Available
- Fillable Field Guide$10Available
- Audiobook$10Available
A path for Sales & Pricing
Aim the team at the right customers, keep the price you earn, and make growth pay.
Read → Apply → Train
01 / Read · 02 / Apply
$10 per digital format, $18 for a book with its Field Guide. Forthcoming formats stay clearly marked.

Available digital editions
Stop Chasing Everyone. Sell Where the Money Is.

Available digital editions
A Plain-English Pricing System for CEOs and Their Teams

Coming soon
How to Find the Money, Fund the Growth, and Build One Worth Buying

Coming soon
Simplify, Reprice, and Fund the Growth Engine

Coming soon
Turn the Operating System Into a Growth Machine
03 / Train with The 80/20 Institute
Related PGOS masterclasses are available now. Each course offer lists its included digital reading; the books above are also available separately where marked.
Focus the sales effort on profitable growth.
Individual class · one-time purchase · also in the All-Access Pass · $50 off for owners of the matching book
Explore this classMake pricing a discipline your team can use.
Individual class · one-time purchase · also in the All-Access Pass · $50 off for owners of the matching book
Explore this classFind the few things that drive the results.
Individual class · one-time purchase · also in the All-Access Pass · $50 off for owners of the matching book
Explore this classAI assistant
I can help you choose a book or course, explain what is included, and sort out delivery and access.
Try one of these:
AI assistant. It answers from this site's catalog and can make mistakes, so check the price on the page before you buy. Questions go to Anthropic to answer and may be reviewed to improve the site. Please don't share personal or payment details. Prefer a person? Email bill@the8020institute.com.